Why is the price of #Prom Dresses lower at Bridal & Formal by RJS?

Why is the price of #Prom Dresses lower at Bridal & Formal by RJS? It is a well known fact that prices of #prom dresses are lower, sometimes a lot lower, at Bridal & Formal by RJS than the other #prom dress stores in Nashville. We asked that question to Mr. RJ. He looked at me, smiled and asked, "Wouldn't you like to know? It is our secret." Then he laughed and said, "the answer is obvious: the number one reason is that we keep our overhead low, very low. Secondly, we buy big quantities and take advantage of quantity discounts. Then I pass these savings to my customers. That is how I keep my prices low." He wnet on to say that, "Over the years we have built up a reputation for having the lowest prices on #prom dresses and #formal gowns in the Middle Tennessee. We have enjoyed that and we try out best to keep it that way."

To this I say, Well done, Mr. RJ. Keep up the good work. On behalf of your customers, thank you, Mr. RJ